Design beyond the image
WELCOME TO WHYDESIGN

About

WHY DESIGN LTD is a Macau based design practice that develops works of brand identity, editorial, websites, advertising, events and spatial, for local and international clients. The studio was founded in 2005 by Filipa Simões to explore the creative potential of Macau and create projects

with a contemporary design. We are an integrated design practice developing projects with a global vision, original approach and a deep concern with concept.

Services

For more information about our services contact us.

Identity

Editorial

Digital

Spatial

Events

Advertising

Works

Relink_Revive Symposium

\ Identity \ Editorial

Ponte de Luz

\ Editorial

ICAS 8 Convention

\ Event \ Identity \ Editorial \ Digital

XD Channel

\ Identity \ Digital

USJ Faculty of Creative Industries booklets

\ Editorial

IFT websites

\ Digital

Portugal Pavilion

\ Spatial \ Event

ICON Projects brochures

\ Editorial \ Identity

Motix

\ Identity \ Digital \ Editorial

People

Filipa Simões

Creative director

Filipa Simões is a designer based in Macau since 2004, the city in which she grew up and where she returned after graduating in Communication Design from the Faculty of Fine Arts, University of Lisbon.

Fascinated with cities, food, books and all things graphic, Filipa develops her creative work across different platforms as a graphic artist, creative director and teacher, always striving to explore the communication design potential of each project.

She is the creative director and founder of WHYDESIGN LTD, a visiting professor at the University of Saint Joseph and the director of PONTE 9 Creative Platform.

Her works have won several awards and have been published and exhibited internationally at Experimentadesign, Salone Satellite, the Venice Architecture Biennale, and HKSZ Biennale.

Contact us

R. Lorchas Ponte nº9 3/F, Macau | +853 2871 5770 | Send us an email.